Effective real estate web site design includes rich content, and lots of it. Optimized keyword pages can help you get your web site indexed by search engines and key to that is the uniqueness and quality of your content.Well written, unique content will get you noticed by human visitors and search engine spiders alike. So, the better your content the more likely search engines and visitors will reward you with high rankings and lots of traffic.A web site can help sell you as the agent of choice. Potential buyers, sellers, renters and investors can notify you through your web site about their real estate interests. They will come to your web site to learn more about buying, selling and financing real estate and leave with mortgage loan and financing information…and you will be established as an expert who can assist them with their needs.And you can become a guru about such marketing resources quickly, easily and affordably with pre-written marketing reports. They are one of the fastest, most affordable ways to create rich, dynamic real estate web site content!When optimized as keyword rich web site pages they can generate leads and help you get more listings and close more sales. Obviously, the more content you have on your web site the more business opportunities you will create.Marketing reports are near instant, economical ways to get noticed both by prospects and search engines. And once you have their interest you can use the reports to cultivate relationships with them.With human visitors the payoff off will be increased earnings and with search engines you’ll be rewarded with higher search engine rankings, which can also result in greater profits.Successful marketing requires timely and relevant market information, which you can provide via marketing reports. You can use them as web site content pages, articles, email messages set up in sequential auto-responders and the like. The uses are near endless.However you use them just use them, as they provide a competitive marketing edge that will help you stand out from other, but less savvy, marketing agents.Smart agents are constantly on the lookout for new and more responsive real estate marketing tips, tools and strategies. For these agents marketing reports are worth considering.Although agents are increasingly going live with web sites, few actually now how to optimize them and/or earn money from them. For example, most agents don’t realize that the most effective web sites are comprised of hundreds, if not thousands of web site pages; keyword specific pages that revolve around a theme.Many people will look at the Table of Contents (TOC) on a site and assume that that is all there is to them, but unseen in the TOC is an undefined number of pages that are hard at work directing visitors to the web sites through many unseen, but business building links which are easily created through Prewritten Reports.In closing, effective Realtor web sites include lots of keyword rich content pages, and lots of them. They help to get web site pages indexed by search engines faster and attract visitors like bees to honey. If you don’t have enough prospects leads, listings or buyers real estate marketing reports may be just what you need to boost your results.