Facebook Video Marketing Tips That Can Boost Your Sales

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Business owners today are constantly challenged with ways to stay in front of their target audience and I experience the same thing with my own business. Facebook makes it easy for us to reach our audience right where they are hanging out.

Together with YouTube, Facebook is one of the most effective platforms for your video marketing campaigns. Second only to Google in terms of traffic, Facebook offers video marketers wonderful opportunities to promote brands, products, and services and provide awesome exposure for those who do it right. But creating a marketing video and posting it on your Facebook business page doesn’t guarantee success – you have to do a lot more than that for your marketing videos to stand out. To help you make the most of Facebook video marketing, here are 10 tips that will enable you to reach a wider audience, increase conversion rates and, ultimately, boost your sales.

End all of your Facebook videos with a compelling call to action

Calls to action make your Facebook videos much more effective at converting viewers into customers. Integrate them naturally into your videos to direct visitors to your online storefront or landing page and you’ll boost your sales without coming across as a marketing bully.

Enhance your videos with keywords

Your Facebook marketing videos will pack a heavier punch if you carefully sprinkle them with relevant keywords about your brand, products, and services. Bold these and place them where they can’t be missed.

Keep your videos short and concise

Video marketing on Facebook is more effective when your videos are short, no more than a minute or two. With the average online attention span having reached an all-time low of 8.25 seconds, below that of a gold fish, it isn’t hard to understand why shorter videos sell better. Get to the point, use appetizing images, and avoid useless repetitions.

Pin an engaging introductory video on your Facebook business page

Did you know that Facebook lets you pin a video to the top of your business page, where it will remain even after you publish more recent content? You can use this opportunity to create a short video that introduces viewers to your brand and welcomes them to your page. At the same time, you can use the video to highlight a key product, service, or special deal you are currently offering.

Create highly-targeted marketing videos

Through its set of useful analytics, Facebook puts at your disposal the essential data and demographics you need to understand who most of your Facebook followers are and what kind of content they enjoy most. Use that insight, together with relevant keywords, to tailor your Facebook videos to the needs of your audience.

Use video series for continuity

If you post Facebook videos sporadically, at irregular times, you cannot build a sense of expectancy. That sense of expectancy is precisely what you need to convert viewers into customers, which is why you should focus your video marketing efforts on Facebook on creating a video series where all episodes are connected and published on specific days at specific hours.

Turn customer reviews into effective marketing videos

Rather than presenting your products from your own perspective, present them from the perspective of satisfied customers. It’s easier to build trust and encourage sales that way because consumers trust reviews from real people as much as personal recommendations. This is third party endorsement. For best results, create a customer review series that covers all your key products and services.

Embed unique discounts and promotions into your videos

A simple and effective way to increase the appeal of your Facebook videos as well as to encourage sales is to integrate into them coupons, vouchers, and discount codes that your audience cannot get anywhere else. Also, add a sense of urgency to these special offers by giving them a deadline, so that viewers will want to act immediately after seeing your videos.

Insert your videos into posts on Facebook and in other places

After publishing a marketing video on Facebook, it doesn’t mean you can forget about it. Try to integrate it in your future posts whenever it is relevant. If your video comes up again and again, it can convince hesitant or undecided customers, as well as refresh the memory of those who have forgotten about it. The likely result? More sales.

Consider outsourcing your videos

An increasing number of marketing agencies can now craft for you animated videos that are specially optimized for Facebook. These videos can be more effective than in-house videos shot with unprofessional cameras or slideshow videos, and are far more memorable. Although more costly to produce, these videos can return the initial investment they require by significantly boosting your sales.

Finally, remember that Facebook video marketing is an ongoing process that usually takes time to show results. Don’t abandon the idea of Facebook video marketing just because your first videos haven’t brought you the desired results. Tweak, adjust, adapt, and keep on at it. Positive results will surely come. Now get out your camera and start recording!

Online Shopping – The Pros and Cons

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Are you are new to online shopping? Do you want to know the advantages and disadvantages of online shopping? If the answers to these questions are yes, read further to get more information on this new form of shopping, which is also called internet-based shopping.

Pros Of Online Shopping

When you do a comparison of traditional shopping with it, you will find that the latter is more advantageous. In the traditional shopping, there are time restrictions. Most shopping centers open in the morning and close in the evening. If you want to do the shopping in the night, where will you go? Well, you can’t shop at midnight, as most of the shopping centers will be closed at that time. With it, you can shop 24×7, which means that you get up at 0200 hours and look for your favorite DVDs online.

If you go for furniture shopping the traditional way, you will have to go from one shop to another in search for the furniture of your choice. A lot of effort goes into traditional shopping, which is not the case with it. You look out for the best furniture and then select it. Finally, you make the payment for the selected furniture using a credit card, and just sit back and relax, as the furniture will be delivered to you soon.

Electronics shopping is also very convenient in online shopping. You can compare the prices and features of most of the electronic goods and then make the purchase. For example, if you are searching for a cell phone, you can do a comparison shopping on a few websites and find the lowest price. The same activity will take hours together if you have to do it the traditional way, because you will have to run from pillar to post to get quotes for cell phones.

For online shopping, you need not wait in long queues. The greatest advantage of it is the convenience that it gives to the consumers or shoppers. For music lovers, it is a blessing in disguise. Music lovers can listen to the music and select the songs they like the most. Subsequently, they can proceed with the online payment by using a credit card.

Cons Of Online Shopping

Online frauds are the worst nightmares for shoppers shop there. There are some phishing websites that indulge in fraud and fleece money from customers. Online shoppers cannot check the product they are buying unless it reaches their homes. Tangible products that need to be touched and felt are sometimes difficult to buy on the Internet. Online shops or stores do not accept cash and check, so the shoppers not having a credit card or debt card cannot do shop online.

Online shoppers have to bear the shipping costs of the products in many cases. Although some websites say that they offer free shipping, you need to check the price of that product. The shipping costs are often included in the cost of the product.

Real Estate Marketing Reports Make for Effective Real Estate Web Site Design

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Effective real estate web site design includes rich content, and lots of it. Optimized keyword pages can help you get your web site indexed by search engines and key to that is the uniqueness and quality of your content.Well written, unique content will get you noticed by human visitors and search engine spiders alike. So, the better your content the more likely search engines and visitors will reward you with high rankings and lots of traffic.A web site can help sell you as the agent of choice. Potential buyers, sellers, renters and investors can notify you through your web site about their real estate interests. They will come to your web site to learn more about buying, selling and financing real estate and leave with mortgage loan and financing information…and you will be established as an expert who can assist them with their needs.And you can become a guru about such marketing resources quickly, easily and affordably with pre-written marketing reports. They are one of the fastest, most affordable ways to create rich, dynamic real estate web site content!When optimized as keyword rich web site pages they can generate leads and help you get more listings and close more sales. Obviously, the more content you have on your web site the more business opportunities you will create.Marketing reports are near instant, economical ways to get noticed both by prospects and search engines. And once you have their interest you can use the reports to cultivate relationships with them.With human visitors the payoff off will be increased earnings and with search engines you’ll be rewarded with higher search engine rankings, which can also result in greater profits.Successful marketing requires timely and relevant market information, which you can provide via marketing reports. You can use them as web site content pages, articles, email messages set up in sequential auto-responders and the like. The uses are near endless.However you use them just use them, as they provide a competitive marketing edge that will help you stand out from other, but less savvy, marketing agents.Smart agents are constantly on the lookout for new and more responsive real estate marketing tips, tools and strategies. For these agents marketing reports are worth considering.Although agents are increasingly going live with web sites, few actually now how to optimize them and/or earn money from them. For example, most agents don’t realize that the most effective web sites are comprised of hundreds, if not thousands of web site pages; keyword specific pages that revolve around a theme.Many people will look at the Table of Contents (TOC) on a site and assume that that is all there is to them, but unseen in the TOC is an undefined number of pages that are hard at work directing visitors to the web sites through many unseen, but business building links which are easily created through Prewritten Reports.In closing, effective Realtor web sites include lots of keyword rich content pages, and lots of them. They help to get web site pages indexed by search engines faster and attract visitors like bees to honey. If you don’t have enough prospects leads, listings or buyers real estate marketing reports may be just what you need to boost your results.